Two voices, one hierarchy
Season Mix is mostly used for headers, and Season Sans for body copy. Mix Medium Italic highlights a single word inside a header, and in marketing the two typefaces can sit side by side as a hero.
The font has been designed by: https://displaay.net/typeface/season
The files have been purchased by Bluebird in November 2026
Heading
Season Mix is our header typeface. Set large, left-aligned and in sentence case, it gives the brand its calm, confident, editorial voice.
Season Mix
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()?+
Body
Season Sans is our body typeface. It carries copy, interface text, and numbers. Keep lines to around 68 characters and give the text room to breathe.
Season Sans
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()?+
Typeface combinations
Season Mix and Season Sans are built to sit together: Mix for the header, Sans for the supporting copy, and Mix Medium Italic to highlight a word.
Mixing Season Mix Italic and Season Sans can be used to highlight a sentence or a word.
Stop guessing what good looks like
Font combinations can be used by mixing regular with medium, or by using the same weights together. The highlighted part should always be the bolder one, set in Season Mix.
Combinations in use
Type color usage
Season Mix and Season Sans are built to sit together: Mix for the header, Sans for the supporting copy, and Mix Medium Italic to highlight a word.
AaBbCc
AaBbCc
AaBbCc
AaBbCc
AaBbCc
Weights & styles
Season Mix leads on headers, with Medium Italic to highlight a single word. Season Sans takes over for body copy and interface text. Keep it to one italic highlight per header, never a full sentence.
Season Mix
Medium
Season Sans
Regular
Typeface settings
Tracking tightens as type grows, from about minus 3% on display sizes to 0% on small text. Line height opens up too, from 1.05 on display styles to 1.5 for body copy.
Tr
ansf
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ming
Kerning: the space between individual letters.
T
r
a
n
s
f
o
r
m
i
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Tracking: the space between all letters.
Usage chart
A quick guide to which style to reach for. Use one display style per screen, keep headings in sentence case, and use the same sizes and spacing in both the blue and the orange pillar.
Heading
Size
Line-height
Kerning
Tracking
Word-spacing
40px
128%
Metrics
−1%
—
28px
120%
Metrics
−2%
—
20px
120%
Metrics
−2%
—
16px
120%
Metrics
−2%
—
14px
120%
Metrics
−2%
—
Body
Size
Line-height
Kerning
Tracking
Word-spacing
40px
128%
Metrics
−1%
—
28px
120%
Metrics
−2%
—
20px
120%
Metrics
−2%
—
16px
120%
Metrics
−2%
—
14px
120%
Metrics
−2%
—
