Graphic elements

Graphic elements

The wing, in three intensities

The wing is a bird’s movement, made of light and color. Never an outline, an icon or a literal bird, and never beside the logo. Low: a pale tint on neutral, for reports and documents. Medium: inside a gradient, for social and campaigns. High: a full gradient with slow motion, for the website hero, events and video. It always enters from an edge and rises, once per composition, and can carry both colors.

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The wing, in three intensities

The wing is a bird’s movement, made of light and color. Never an outline, an icon or a literal bird, and never beside the logo. Low: a pale tint on neutral, for reports and documents. Medium: inside a gradient, for social and campaigns. High: a full gradient with slow motion, for the website hero, events and video. It always enters from an edge and rises, once per composition, and can carry both colors.

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Graphic elements: the wing

Dos and don’ts

Use the blue wing on Surface 2 (#)

Use the orange/pink wing on Surface 1 (#)

Don’t use the wings upside down

Don’t use the wings with off-brand colors

Don’t use the wings together with an image

Don’t use wings together

In use

Graphic elements: the bird

Dos and don’ts

Use the bird in an upward motion

The bird can be used as partial view

Don’t make the bird fly down

Don’t use the bird with off-brand colors

Don’t use the bird together with an image

Don’t use birds together

In use

04

Color

04

Color

06

Photography

06

Photography